Tuesday, August 24, 2010

Lost in Translation: Alligator 2

Horror sequels are either really easy to market or really hard.  On one hand, you can build on audience that's already there.  On the other hand, you're dealing with an audience that thinks they've seen it all.  This leads to silly exaggeration in poster art like this one out of France...
Good God, that's silly!  That thing is so enormous, yet they can't see, hear or smell it.  Are you all dense?  The best part about this: it's a strange version of this American one...
Next up, France takes another shot at a movie poster.  This time: it's a Schwarzenegger classic involving the jungle.  Stay tuned...

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