*sets down Soap Box and stands on it*Ahem.
Hollywood- what kind of movie do you think you're making? I mean, really, what kind of film are you making?
The Lone Ranger bombed at the Box Office for a number of reasons. For one thing, it's a Western. Secondly, it opened up against a sure-fire family hit: Despicable Me 2. The third reason: a film that everyone said was NOT for the age demographic that it would appeal to.
This same thing happened earlier with Jack the Giant Slayer, a film that I just recently watched on Disc. It also features some very graphic *off-screen* death. In that film, a man is eaten by a Giant and many others are killed. There is some actual on-screen violence as well, including a bit where one of the villains is stabbed to death
The absolute 'highlight' is the death of the final Giant, which involves him being violently-dismembered via vines. On top of that, it's last words are 'Oh fu-!' No, really.
However, the coup de gras for most people is this one...
Here's the thing: I don't propose that we censor anything. If you want to make a violent film like Hatchet 3 or Saw XXVIII, be my guest. There are some truly great films that are very violent (e.c. Cannibal Holocaust).
You do, however, have to realize that this exposes a flaw in our Ratings System. The logic (if you're a major Studio anyway) is that you can put whatever violence you want in a film as long as you simply imply the most graphic parts. For (over the top) example...
Irreversible: If Fox does a Remake & simply has the rape and murder scenes implied through audio/visual cues.
On the flip-side, there's the famous example from the Indy film The Cooler. In one sex scene, you see a split second of the top of the woman involved's pubic hair. That made them up the Rating from R (since it, you know has a sex scene) to X.
The up-side is that both of these films bombed, meaning it will hopefully push this trend back to wherever it came from. Seriously, make an all-ages film or don't. That's all I ask.
*Steps off of Soap Box* and walks away.